In Kerala, WhatsApp isn’t just for forwarding memes and family chats — it’s a powerful business tool used by everyone from tailors and tuition centers to caterers and car wash services. With over 70 million active users in India, and high smartphone penetration in Kerala, WhatsApp is where your customers already are.
Here’s how small and medium businesses across Kerala can use WhatsApp to attract more customers, offer better service, and boost sales — without spending a rupee on ads.
1. Set Up a WhatsApp Business Account
Use the free WhatsApp Business app to create a professional presence. Add:
- Business description
- Location with Google Maps
- Working hours
- Product/service catalog
- Auto-replies
✅ Example: A bakery in Ernakulam can list daily specials and take pre-orders directly on WhatsApp.
2. Use WhatsApp Catalog to Showcase Products
Whether you sell homemade pickles or eco-friendly bags, the catalog feature lets you upload photos, descriptions, and prices — just like a mini-store.
🛒 Tip: Keep the product images clear and use Malayalam-friendly terms to connect better with locals.
3. Create Quick Replies for FAQs
Tired of answering the same questions like “Where are you located?” or “Do you deliver to Kottayam?” Set up canned replies to respond instantly and professionally.
4. Broadcast Lists to Engage Regular Customers
Send promotions or festival offers (like Vishu or Onam deals) to up to 256 contacts at once using Broadcast Lists — without starting a group chat.
📢 Important: Only those who’ve saved your number will receive messages. Encourage customers to save your contact.
5. Add a WhatsApp Button to Your KeralaBiz Listing
If your business is listed on KeralaBiz.in, you can add a WhatsApp Chat button to let customers message you instantly. This increases conversions and builds trust.
6. Take Orders or Bookings Over WhatsApp
Whether you’re a fishmonger in Kollam or a tuition teacher in Kannur, allow customers to book slots or place orders directly via chat.
📦 Pro Tip: Use message templates like: “Hello 👋, I’d like to order 1kg mathi, cleaned and packed. When can I collect it?”
7. Use Status Updates Like Free Ads
Post daily offers, behind-the-scenes content, or happy customer stories on your WhatsApp Status. It’s free visibility for people who’ve messaged you before.
📈 Local hack: Share festival discounts or new arrivals in Malayalam for better engagement.
Final Thoughts: In Kerala, digital doesn’t have to mean complicated. With just WhatsApp and a KeralaBiz listing, you can compete with bigger brands — and win.
So if you’re not using WhatsApp Business yet, now’s the time to start.
